Plains, Terrains and Automobiles
Big landscapes. Iconic drives. Luxurious Cars.
This was a fantastic commission from the good folk at Spark44 in New York, for Land Rover USA.
We spent 21 days on the road with 4 Range Rovers, driving across 4 US states. Shooting from dawn ‘til dusk, we travelled through California, Colorado, Maine and Oregon, witnessing stunning and varied American landscape, documenting 4 spectacular drives.
A quote from the book sums things up perfectly…
The resulting imagery creating a beautifully produced ‘coffee table’ style book called ‘Elevated Drives’
The book featured the use of special papers, special inks, embossing, die cutting and hand drawn maps of the carefully curated and iconic routes that we drove.
A truly crafted piece and further proof that print is far from dead.
Our first drive was through Death Vally, California.
From there we headed to Oregon…
We then headed to Maine..
We then headed to the Rocky Mountains in Colorado…
Due to the success of the project it was later decided that a fifth drive should be added, but this time in Canada in order to produce a second version of the book.
The route chosen took us through the mountains of Alberta, driving over 200 miles from Calgary to Kananaskis, with an elevation gain of nearly 2000 metres, taking in the Highwood Pass, the highest paved road in Canada.
Client : Land Rover. Agency : Spark44 New York. AD : Peter Cooper. Associate Director of Production : Brit Jackson. Sr. Art Producer : Deb Grisham. Producer : Tim Willis, Lockbox. Production Assistant : Gina Wilk. 1st Assistant : Caleb Thal. Writers : Michael Hurley & Bec Couche. Valet : Steve Chavdarian. Drivers : Greg Nikolas & Chad Lourie.