Lürzer’s Archive 200 Best Ad Photographers Worldwide - 2021/22
I’m delighted to have had work selected again for Lürzer’s Archive’s Top 200 Ad Photographers Worldwide 2021/22 annual.
It’s always exciting to have work accepted in to this fabulous and prestigious publication.
I’ve been fortunate enough to have appeared in every edition of the book since 2008.
Below are two of the images selected, from a commission for Land Rover USA.
Multnomah Falls, Columbia River Gorge, Oregon. Commissioned by Land Rover USA.
Agency : Spark44 New York. Art Director : Peter Cooper.
““It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: “If no one’s going to do it for me, I’m going to have to do it myself - for everyone!”
What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer’s Archive magazine was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 readers worldwide.””
Rowena Crest viewpoint, Oregon. Commissioned by Land Rover USA.
Agency : Spark44 New York. Art Director : Peter Cooper.
Lürzer’s Archive are the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984: Lürzer's Archive magazine; Lürzer's Archive 200 Best Specials; the Lürzer's Archive website, plus their wide range of apps.
Since 2004, Lürzer's Archive has been publishing the 200 Best series, featuring a range of different volumes focusing on a variety of graphic design disciplines. Each carries only work by the best 200 creatives to have submitted to the respective volume. Titles in this series are published every two years. A jury specially convened for each volume selects from the work submitted the items they consider to be the best.
The third image selected was from a shoot for the Newfoundland & Labrador tourist board…
Early morning at Salmon Cove. Commissioned by Newfoundland & Labrador Tourism.
Agency : Target, St John’s. Art Director : Kevan Kalyan.
The final press ad.
Pleased too to have be considered as one of the six front cover options !
Full details of all those nominated can be found here.
